Unbridled Spirit’s Bourbon Challenges Expectations At Every Touchpoint
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Unbridled Spirit, designed by Holy Studio, throws out every bourbon convention and replaces it with a sculptural glass bottle, a rose gold snaffle bit hardware piece, and a matte black label that reads more fashion house than distillery. This is what bourbon looks like when it stops looking like bourbon. The post Unbridled Spirit’s Bourbon Challenges Expectations At Every Touchpoint appeared first
