Ulta’s CMO on blending brand building and omnichannel marketing
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
2/15
5-Axis Cultural Radar
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
