Ulta doubled store fulfillment capabilities in 2025
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
5-Axis Cultural Radar
The beauty retailer grew its ship-from-store program to 1,000 stores in fiscal year 2025, while its fulfillment center footprint remained flat compared to 2024.
