Ulta Beauty Strategies: What Ulta is learning about Gen Alpha consumers
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Ulta Beauty partnered with NielsenIQ to survey more than 500 Gen Alpha children and teens to learn about their preferences and motivations, plus how they feel about and interact with AI tools. Glossy sat down with Ulta Beauty CMO Kelly Mahoney to learn about the findings.
