Ugg unveils international ‘Born to Feel’ brand platform to continue its hot streak
Culture Index
Score Breakdown
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
3/15
Depth
3/15
5-Axis Cultural Radar
Ugg is kicking off a new overarching brand vision this week with Born to Feel, a platform that will reach across marketing, stores and the company's international divisions.
