UFC’s McGregor-Holloway Fight Averages 6.5 Million Viewers Across U.S. and Latin America
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
4/15
5-Axis Cultural Radar
UFC’s July 11 main card telecast featuring the 69-second fight between Conor McGregor and Max Holloway averaged 6.5 million viewers across the U.S. and Latin America on Paramount+. That combined stat is according to Nielsen in the U.S. and Adobe Analytic + Channel Partner in Latin America. The two-and-a-half-hour broadcast peaked with 8 million concurrent […]
