Uber turns sunbed wars into a smart plug for Reserve
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
Uber has brought the ritual of the holiday sunbed scramble to London in a playful campaign for its Reserve booking feature. Created with Mother, the activation sees giant beach towels draped over park
