Uber trades Tokyo gridlock for drifting
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
Uber is adding tyre smoke to its travel app, inviting visitors to Tokyo to trade-up the daily commute for a ride-along in a sideways-sliding Nissan. Running from 3 June to 1 July, Uber Drift lets users book a half-day drifting experience through the Uber app, with hotel pickup in central Tokyo and a transfer to […]
