Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a [
