U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
5-Axis Cultural Radar
U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.
