Tyla’s Aim is Not to Sweat
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
10/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
“There’s a thing that rings inside of me when I know something is right for me,” Tyla says. “If I don’t have that feeling, then I know it’s not meant to be. And when I have a feeling or a vision and I see it actually happen, it’s like I literally have superpowers.” The singer-songwriter and global pop star is calling from her hotel room in New York, where she was still arriving from the airport wh

