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Two-Thirds of American Marketers Would Fail a Basic Marketing Test

Adweek 25 March 2026 9h ago
Two-Thirds of American Marketers Would Fail a Basic Marketing Test
61
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
Before marketers learn AI, or the language of the boardroom, or purpose, or storytelling, or any of the other things we keep telling them they need to master, many of them need to learn something more
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