Two stone IKEA chairs now mark the sunniest spot in Sweden
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
IKEA has identified Sweden’s sunniest square metre and marked the exact spot with a permanent monument on the island of Gotland. Working with the Swedish Meteorological and Hydrological Institute (SMHI), the brand analysed 20 years of solar data to find the patch of ground that has soaked up more sunshine than anywhere else in the […]
