Two decades ago, Freitag’s tottering container tower became an unexpected design icon
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
The Freitag Flagship Store in Zurich is the original pop-up, an assemblage of 19 shipping containers that put the recycled bag maker on the creative map
