TV Ratings Revolt: Big Media Hopes for Upfront Measures Like Car Showroom Visits, Movie Ticket Sales
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
TV has long been an industry based on eyeballs. Now media companies are winking more at feet. Fox Corp. is the backer of some of TV’s most-watched programs including Sunday-afternoon NFL games and “The Masked Singer.” Earlier this week, however, it released a report touting not the number of people who see its shows, but […]
