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TUIDE Is Billboard’s K-Pop Up & Comer of the Month for September: Exclusive Photos

Billboard / 29 September 2026 / 6h ago

Culture Index

Score Breakdown

Relevance

10/25

Freshness

25/25

Authority

18/20

Brand Signal

6/15

Depth

2/15

5-Axis Cultural Radar

HYBE's newest girl group is carving out a path between R&B and electronic with a sound they call "Soultronic."