Tugboat Wilkinson Has Steamed Into Port
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
We had moderate hopes for Tugboat Wilkinson in his Major League debut, just because his nickname and carriage merge so harmoniously. But because the San Francisco Giants clearly hate all of you, we didn't get nearly enough tug, or boat. Wilkinson, whose real name is Matt, is only the second Tugboat in Major League history after Thurman Munson, and he comes by his nickname with the fullest honesty.
