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‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents

Digiday 21 May 2026 4h ago
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
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Relevance
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Freshness
25/25
Authority
18/20
Brand Signal
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Depth
10/15
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First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in […]
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