Trump Backs Idea To Rebrand ‘ICE’ As ‘NICE’ So Everyone Is Friendlier To Agents
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
“ICE agents”? The White House reckons a soft name change could shift public perception about border control.
