TRESemmé and Devil Wears Prada 2 Are Rewriting the Sponsorship Playbook
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
10/15
Depth
2/15
5-Axis Cultural Radar
TRESemmé recently announced its status as the "signature hair brand" of Devil Wears Prada 2. This word choice matters.
