Trent Alexander Arnold and Brahim Díaz front adidas and Arte Antwerp campaign
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
6/15
5-Axis Cultural Radar
adidas has partnered with Belgian streetwear label Arte Antwerp for their FW26 collection, which launches with a footballer-fronted campaign. English footballer Trent Alexander-Arnold [pictured] and Moroccan footballer Brahim Díaz star in this marketing drive. While, London-based DJ Conducta, Belgian artist Bahati, pro skater Jarrad, Seoul-based rapper Mason, Spanish producer SHB and Tokyo produce
