Trafford Centre’s multi-brand beauty event sees 7.5% jump in sales
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
10/15
5-Axis Cultural Radar
Trafford Centre’s destination-wide Beautopia campaign and in-person event resulted in a boost for the centre’s range of health and beauty brands. Manchester’s shopping destination reported H1 beauty sales increased by 7.5 per cent year-on-year, and 5.4 per cent on a like-for-like basis. Major retailers and beauty brands including Selfridges, Space NK, Boots, John Lewis, KIKO...
