Tourists overrun Australia’s most Instagrammed street, driving locals to the brink
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Viral posts of an Australian street dubbed the country’s “most beautiful” have enticed coachloads of visitors to a picturesque seaside town – and locals have had enough of it. Just a two-hour drive south of Sydney, Gerringong is much like many other photogenic hamlets along Australia’s east coast, with multimillion-dollar properties set against stunning views of the azure blue sea. But recent post


