Tourism and technology may hold key to boosting China’s public image in the US
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
China could improve its image in the United States by highlighting areas such as tourism and technology and positioning itself as a responsible major power, a survey has concluded. Researchers from Sun Yat-sen University in Guangzhou said that although concepts such as “decoupling” and “de-risking” had been increasingly prominent in media coverage of China, this had not entirely wiped away positiv


