Tony Dokoupil Is Still Eating Shit, Even If No One’s Watching
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Chances are you haven't seen or thought of Tony Dokoupil in a while, and you wouldn't be alone. Dokoupil's CBS Evening News is lagging well behind ABC and NBC's nightly news programs, recently dropping under 4 million viewers per night. But TV ratings aren't necessary for what you can see with your own eyes: The CBS anchor is a dud with poor direction, and everyone knows it—including the people wh


