Tommy Hilfiger launches ‘Always Denim’ campaign starring Romeo Beckham
Culture Index
Score Breakdown
Relevance
18/25
Freshness
19/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Tommy Hilfiger has today launched a new autumn 2026 campaign under the title ‘Always Denim’, starring Romeo Beckham alongside Dutch fashion model Yasmin Wijnaldum and a “next generation cast of tastemakers”.


