TOKYO DESIGN STUDIO New Balance Introduces Two New Colorways for the Niobium Concept 1
Culture Index
Score Breakdown
Relevance
22/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Launched in 2018 by a design team comprising members from the US and Japan, TOKYO DESIGN STUDIO New Balance (TDS New Balance)—a lifestyle brand under the New Balance umbrella—brought back the Niobium Concept 1 in June 2026 for the first time since its original release in 2020. As the second wave of this revival, two new colorways, "LIGHT BROWN" and "TRIPLE BLACK," will launch globally at select re
