Toca Boca and adidas’s new collaboration encourages girls to stay in sports

adidas has teamed up with digital game firm Toca Boca to encourage girls to stay in sports. The partnership brings adidas products such as sportswear and accessories to Toca Boca’s “digital playground”- Toca Boca World. As part of the collaboratiom, the pair have created new locations for the game, which are aimed at encouraging girls...