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To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing

Adweek 13 October 2026 16h ago
To Sell ChatGPT to Businesses, OpenAI Is Going Back to Field Marketing
70
Relevance
15/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The AI company is betting on face-to-face engagement to turn ChatGPT's widespread consumer recognition into enterprise sales.
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