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To rein in wanton AI spending, we need AI ‘nutrition labels’

Fast Company 27 August 2026 13h ago
To rein in wanton AI spending, we need AI ‘nutrition labels’
56
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
8/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Over the past year, tech-forward companies have gorged themselves on AI , gobbling up more and more tokens, the base unit of AI use. The scale is staggering. Google alone now processes more than 3.2 quadrillion tokens a month, roughly seven times what it handled a year earlier. Meanwhile, Uber burned through its entire artificial intelligence budget for 2026 by April— four months into the year. Af
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