To Financiers, Films Are No Longer the Product. Relationships with Audiences Are
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Decision-makers behind an eclectic group of film financing companies stopped by The American Pavilion at Cannes for a conversation about one of the most complex and ever-changing aspects of the industry.