Tired of Amazon slop? This viral tool filters out the alphabet-soup knockoff brands
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
8/15
Depth
4/15
5-Axis Cultural Radar
Earlier this year, Amazon overtook Walmart as the world’s biggest retailer by sales. The online marketplace’s claim to fame is selling everything under the sun—but such a massive catalog has its drawbacks. Amazon sells products by plenty of trusted brands, but to find them, shoppers have to wade through oceans of slop. That includes “pseudo-brands,” such as online-only retailers typically named wi
