← Back to feed Brand & Business

Tired of Amazon slop? This viral tool filters out the alphabet-soup knockoff brands

Fast Company 09 July 2026 10h ago
Tired of Amazon slop? This viral tool filters out the alphabet-soup knockoff brands
59
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
8/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Earlier this year, Amazon overtook Walmart as the world’s biggest retailer by sales. The online marketplace’s claim to fame is selling everything under the sun—but such a massive catalog has its drawbacks. Amazon sells products by plenty of trusted brands, but to find them, shoppers have to wade through oceans of slop. That includes “pseudo-brands,” such as online-only retailers typically named wi
Read Full Article → Fast Company ↗