Tim Willits doesn't think Rideshare's generative AI is damaging Saber's reputation
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
A few weeks ago, when I spoke with Tim Willits, chief creative officer at Saber Interactive, makers of games like Space Marine 2, SnowRunner , and World War Z, the company was dealing with the shitstorm that ensued from their announcement of Rideshare Stimulator. The game's basically an Uber simulator, with you driving a car around town picking up fares, but Saber drew all kinds of bad attention w
