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Tim Cook’s Legacy Is Turning Apple Into a Subscription

Wired 21 April 2026 4h ago
Tim Cook’s Legacy Is Turning Apple Into a Subscription
65
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
The soon-to-exit Apple CEO went all in on services. Now, the incoming CEO, John Ternus, will need to embrace the AI era.
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