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Tim Cook Built Apple Ads, But His Successor Has the Harder Job

Adweek 22 April 2026 12h ago
Tim Cook Built Apple Ads, But His Successor Has the Harder Job
58
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
1/15
Relevance Freshness Authority Brand Depth
As CEO, John Ternus will have to scale a services business beloved for its discretion.
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