TikToker tasked with reinventing Slazenger sees first collection launch with Flannels
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Heritage British sports brand Slazenger, which was acquired by Mike Ashley’s Frasers Group (formerly Sports Direct International) in 2004, has been undergoing something of a revamp under the creative lead of TikToker Alexei Hamblin. A […]
