TikTok Shop beauty sales soar 60% as platform delivers £10bn UK boost
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
8/15
Depth
8/15
5-Axis Cultural Radar
TikTok Shop has become the UK’s fourth-largest beauty retailer, after category sales surged 60 per cent last year. This dramatic increase in sales is according to new research examining the platform’s impact on the British economy. The report, produced by consultancy Public First and commissioned by TikTok, estimated that activity supported by the social media...
