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TikTok’s Kat Marquez unpacks NBA and WNBA creator deal

Digiday / 23 July 2026 / 2h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

25/25

Authority

18/20

Brand Signal

9/15

Depth

2/15

5-Axis Cultural Radar

TikTok’s latest move to secure its share of the leagues’ growing audiences sees it play gatekeeper between creators and rights holders.