Three major retailers ads banned after misleading green claims
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
15/15
Depth
6/15
5-Axis Cultural Radar
The Advertising Standard’s Authority (ASA) has banned ads from Calvin Klein, Uniqlo and Adidas for making misleading green claims. The ads used the term ‘recycled’ to describe fabric composition but did not include any information to support the claim. The body highlighted that the advertisers were not able to provide evidence to support their statements....
