‘This will normalize’: What Adidas’ Q3 reveals about the broader footwear market
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
5-Axis Cultural Radar
CEO Bjørn Gulden acknowledged difficulties in the lifestyle footwear market but said growth won’t happen until “the market is clean.”
