This week Zaha Hadid Architects became ZHA
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
8/15
5-Axis Cultural Radar
This week on Dezeen, Zaha Hadid Architects principal Patrik Schumacher revealed that the studio was being renamed ZHA, in a move he described as a "natural brand evolution". The rebranding comes after the studio won a legal battle with the Zaha Hadid Foundation over the use of Zaha Hadid's name, which concluded that Schumacher could renegotiate the The post This week Zaha Hadid Architects became Z
