This Week: Is H&M’s Turnaround Working?
Culture Index
Score Breakdown
Relevance
18/25
Freshness
5/25
Authority
20/20
Brand Signal
7/15
Depth
10/15
5-Axis Cultural Radar
The fast fashion retailer, which reports its first-quarter results Thursday, is aiming to return to growth after a marketing blitz starring Charli XCX.
