This Week: Black Friday’s Expectations Game, Human Made’s IPO
Culture Index
Score Breakdown
Relevance
21/25
Freshness
5/25
Authority
20/20
Brand Signal
3/15
Depth
7/15
5-Axis Cultural Radar
Consumers and retailer are approaching Black Friday differently this year. One side will end up disappointed. Plus, a Japanese streetwear brand is fashion’s first IPO in a year.


