This U.S. university just launched a major in content creation, as critics question the ‘influencer’ degree
Culture Index
Score Breakdown
Relevance
21/25
Freshness
8/25
Authority
25/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
Ask a teen what they want to be when they grow up, and there’s a fair chance being an influencer is on their list. Digital media and the people who star in it have been cultural mainstays for teens’ entire lives, so creating social media, video or podcast content seems a natural, albeit nontraditional, career path. And now they can earn a college degree in that very field. Arizona State University

