This Sporting Life: Jack Pierson Captures a New Wave of Athletics Talent
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Photographed by Jack Pierson and styled by Jerry Stafford, this new wave of British athletics talent is responsible for bringing lesser-known sports – from BMXing and diving to climbing – to big tournaments
