This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.
