This robot is making On’s spray-on marathon sneaker, its fastest-ever distance shoe
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
12/15
Depth
3/15
5-Axis Cultural Radar
Ahead of the London Marathon this Sunday (26 April 2026), Swiss sportswear brand On’s pioneering LightSpray robot arrives in the British capital for the first time. Scott Maguire, On’s president and COO, gives Wallpaper* a tour
