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“This price was set by an algorithm”: News subscribers are surprised by a new line in their renewal emails

Nieman Lab 22 July 2026 2h ago
“This price was set by an algorithm”: News subscribers are surprised by a new line in their renewal emails
62
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Last December, one of our readers received a renewal email from The Wall Street Journal. Over the coming year, the email said, she would be charged $76.99 every four weeks for her print and digital subscription — $19.25 a week, or $923.88 annually. The renewal email included one sentence in all caps: “THIS PRICE WAS...
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