This outdoor brand photographed one person from every year of its 100-year history
Culture Index
Score Breakdown
Relevance
9/25
Freshness
19/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
Icelandic outdoor brand 66°North is marking 100 years with a portrait exhibition — one subject born in every year since its founding in 1926, each with a personal connection to the brand. Founded in 1926 to clothe fishermen working the North Atlantic, 66°North has grown alongside Iceland itself. To mark 100 years, the brand conducted […]
