This might be the most extraordinary music video you’ll see this year.
Culture Index
Score Breakdown
Relevance
12/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
The promo for GENER8ION & Yung Lean’s “Storm” is a seven-and-a-half-minute boarding school fever dream, directed by Romain Gavras — the filmmaker behind Athena and era-defining videos for M.I.A., Justice, Jamie xx and more. Menace, movement and exceptionally beautifully choreographed chaos by Damien Jalet. Choreo fans – while you’re here let’s flashback to the finale […]
